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When you have determined what you want to sell, you are ready to launch your business. A common question is: Should your startup build an Android app? If not, does it even need a mobile app? The question does not pertain to apps-based businesses such as Uber. In fact, I'm asking those startups who believe their product and customers' needs are best served by a mobile application. Therefore, I would like to ask: Is a mobile app necessary for your startup to validate its product?. A startup idea and its founders will obviously impact the answer to this question. This question seeks to highlight the observation that startups tend to develop apps at the early stages of their Android app development just because they believe that smartphones are a thing of the past and that apps are needed to stand out. What are the benefits of an app for your startup? Let's explore what other advantages that app can provide along with your product now that you've determined an app is important for your startup. In the early years of a startup, building a brand is crucial. With a better brand, it is more likely to acquire customers, which leads to increased revenue. Apps can tap into this market and allow your startup to become more visible. A good old-fashioned way of informing users of product updates could be to send push notifications on a regular basis. It is possible to track your users' activity, analyze what works with your product, and fix what needs improvement without annoyating them with constant push notifications. Your app can be innovated and added experimental features once it is in users' hands so you can see what kind of response you get. It will enable you to learn about the market and make sure your product is meeting the needs of your customers. The fact that you have an app is a plus point no matter what advantage you have in your startup. If you're wondering why this article even mentions Android apps, you probably are. How about iOS apps? Let's take a look. What's the point of an Android app? There are three reasons why you should develop an Android app
You can quickly experiment with your product features with an Android app, which is faster than with other platforms like iOS. It has a very low entry barrier and the approval process is quick. For lifetime access to Google Play Publisher Console, you will only need to pay $25. In addition, Android accounts for about 70% of the smartphone market share. You can easily start with a normal desktop or laptop to develop your app and explore Android app development without the need for a fancy expensive laptop. I asked you a question earlier that you need to consider. How important is your app to your startup? Is it the same as a traditional business? If so, you have already validated your market. But what is the X-factor of your startup? What makes it different from existing alternatives? Do you have a new pricing model? What makes it better than existing alternatives? In addition, how does your startup differ from others? Maybe your X-factor is the customers that prefer iOS devices or the features that are exclusive to iOS devices. You will then have to select iOS rather than Android in that case. Do Android apps cost a lot to develop? You have decided to develop an Android app for your startup, so you have to consider the cost. When you're a startup, you must endure with limited resources and maintain a high level of quality. Therefore. In this regard, Android apps are relatively cheaper to develop than apps for other platforms. You must determine the nature of the product before outsourcing or developing it internally. In-house is the best choice if your startup is mostly app-based. While you can choose to outsource thinking to reduce costs, eventually you'll need to shift in-house, and that will become incredibly costly for you. It is important to think carefully about why you decide to outsource your startup. It is not just a financial cost. It also takes up your time. Apps for Android typically take between 4-6 months if they are not game-changing or have unique features that are never seen before. To develop the prototype of your app and deliver it to your potential customers, you should not spend more than 4-6 weeks emphasizing the Minimal Viable Product (MVP) approach. Conclusion: As a conclusion to the article, we can conclude that Android app development is cheaper, easier, iterative, and faster than a website to make your startup idea a success.
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September 2021
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